Video Production Costs

Written by Michael Axinn

“How much does it cost?” None of our big plans for video can go forward until we answer that question. So why isn’t pricing information more readily available? And why the whole back and forth with video producers just to get to it?

So How Much Does a Video Cost?

Well, most video producers cannot set a price until a number of questions have been answered. As many of those questions are determined by you, the client, you may be in a better position than you think to determine the price if you consider a number of factors. Video length, quality, number and format are the key elements. Yes, sometimes it takes a preliminary conversation with your video producer to be clear on those aspects but ultimately the decisions  are up to you.

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Media Training For Great Corporate Videos– Part 2: The Video Shoot

Written by Michael Axinn

Lights, camera, but wait! Before you say “action,” you need to be sure you’ve set up the conditions for filming in a way that best serves your non-professional presenter. A video set, even a modest one, for example a cubicle in a corporate office, can be an exciting place. And making a video should always be treated as a genuine occasion. Use that excitement to bring out the best in your presenter, but don’t stress them out with petty details. Take care of everything you can before bringing them to the set. Use a stand-in to work out lighting, framing, and sound levels. Lastly, make sure you’re familiar with all the talking points and product attributes.

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Media Training For Great Corporate Videos – Part 1: Preparation

Written by Michael Axinn

At One to One Box, we love making videos with real people. That's because we know there's no one better suited to deliver your company's core message than your leadership and the people who work there.

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