Socialize Your Video Content

Written by Michael Axinn
For many marketers, video is an all-or-nothing proposition. A decisive expense that promises attention and big returns. The legacy of commercials, television, and movies leads many to think of video in big blocks. Meanwhile, the revolution in social media and  digital video technology has given individuals the same ability to reach mass audiences as agencies, TV stations and film studios. And they are! According to Tubular Insights , individuals, or “influencers” as they like to say, account for 87% of Youtube views. For marketers to truly enjoy the benefits of this new landscape, they need to take some lessons from the individuals who now dominate online video. 
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Authenticity, Godard & Cat Videos

Written by Michael Axinn

It's a crazy-busy time for online video. Marketers are employing video with the same ease and fluency they display in their other communications, which is big news. These developments mirror the ways in which video is being utilized in mainstream social media. Whereas once upon a time movie-making was largely the domain of the professional, nowadays, with so many people able to shoot and post high quality digital images instantaneously, it's a challenge for marketers to stand out amongst the billion other videos.

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Keeping Pace With New Video Formats

Written by Michael Axinn

Since its inception online and the early days of YouTube in 2005, we’ve seen video grow from a tangential component of online presence to a fully centered and wholly necessary aspect of branding in the digital arena. According to Tubular Insights, Video now makes up the lion’s share of content online and, ever increasingly, on mobile devices.

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How to Build a Video Highlight Reel

Written by Michael Axinn

Here are a few do's and don'ts to enable video producers to create a compelling highlight reel to show clients.

What is a video highlight reel?


A highlight reel is a compilation of clips from the videos you've produced that best represents the work for which you expect to be hired. For video producers it is the most efficient way to promote your work and allows prospective clients to quickly assess your capabilities.

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Visual Storytelling for Marketers

Written by Michael Axinn

Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now. Contemporary filmmaking, TV and YouTube offer ample evidence that we are. But as marketers, we need to do more than just tell a good story. Our stories also need to inspire potential customers to learn more and, ideally, make purchases.

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