It's a crazy-busy time for online video. Marketers are employing video with the same ease and fluency they display in their other communications, which is big news. These developments mirror the ways in which video is being utilized in mainstream social media. Whereas once upon a time movie-making was largely the domain of the professional, nowadays, with so many people able to shoot and post high quality digital images instantaneously, it's a challenge for marketers to stand out amongst the billion other videos.
Since its inception online and the early days of YouTube in 2005, we’ve seen video grow from a tangential component of online presence to a fully centered and wholly necessary aspect of branding in the digital arena. According to Tubular Insights, Video now makes up the lion’s share of content online and, ever increasingly, on mobile devices.
Here are a few do's and don'ts to enable video producers to create a compelling highlight reel to show clients.
What is a video highlight reel?
A highlight reel is a compilation of clips from the videos you've produced that best represents the work for which you expect to be hired. For video producers it is the most efficient way to promote your work and allows prospective clients to quickly assess your capabilities.
- Written by Mike Axinn
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now. Contemporary filmmaking, TV and YouTube offer ample evidence that we are. But as marketers, we need to do more than just tell a good story. Our stories also need to inspire potential customers to learn more and, ideally, make purchases.