Michael Axinn

Mike has produced groundbreaking content for global leaders in biotech, alternative energy, technology, public health and numerous clients in the non-profit and food industries. Prior to founding One to One Box, he was a sound editor on over three dozen feature films, including Star Wars, Moulin Rouge, The English Patient, Hellboy, The Ring, Fantastic Four and Titanic. In addition to being part of two Academy Award-winning sound crews, he was also nominated for a Motion Picture Sound Editors Golden Reel Award for his work on Moulin Rouge. Mike teaches audio and sound design at Academy of Art University.
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Recent Posts

Top San Francisco Bay Area Video Producers

Written by Michael Axinn

The San Francisco Bay Area is a mecca for online video production. No place on earth can match the combination of talent, technology and proximity to the explosion in online content innovation.

How do I find the right video production company?

And yet sometimes marketers get stuck when trying to find a video production company that suits their needs. We meet with dozens of marketers who want to know who are the other go-to video production companies in the San Francisco Bay Area. So with that in mind, we've put together a list of companies who are advancing their clients’ marketing efforts with cleverly targeted videos that stand out in the sea of online video content.

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Video Production Costs

Written by Michael Axinn

“How much does it cost?” None of our big plans for video can go forward until we answer that question. So why isn’t pricing information more readily available? And why the whole back and forth with video producers just to get to it?

So How Much Does a Video Cost?

Well, most video producers cannot set a price until a number of questions have been answered. As many of those questions are determined by you, the client, you may be in a better position than you think to determine the price if you consider a number of factors. Video length, quality, number and format are the key elements. Yes, sometimes it takes a preliminary conversation with your video producer to be clear on those aspects but ultimately the decisions  are up to you.

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Socialize Your Video Content

Written by Michael Axinn
For many marketers, video is an all-or-nothing proposition. A decisive expense that promises attention and big returns. The legacy of commercials, television, and movies leads many to think of video in big blocks. Meanwhile, the revolution in social media and  digital video technology has given individuals the same ability to reach mass audiences as agencies, TV stations and film studios. And they are! According to Tubular Insights , individuals, or “influencers” as they like to say, account for 87% of Youtube views. For marketers to truly enjoy the benefits of this new landscape, they need to take some lessons from the individuals who now dominate online video. 
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Authenticity, Godard & Cat Videos

Written by Michael Axinn

It's a crazy-busy time for online video. Marketers are employing video with the same ease and fluency they display in their other communications, which is big news. These developments mirror the ways in which video is being utilized in mainstream social media. Whereas once upon a time movie-making was largely the domain of the professional, nowadays, with so many people able to shoot and post high quality digital images instantaneously, it's a challenge for marketers to stand out amongst the billion other videos.

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Keeping Pace With New Video Formats

Written by Michael Axinn

Since its inception online and the early days of YouTube in 2005, we’ve seen video grow from a tangential component of online presence to a fully centered and wholly necessary aspect of branding in the digital arena. According to Tubular Insights, Video now makes up the lion’s share of content online and, ever increasingly, on mobile devices.

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How to Build a Video Highlight Reel

Written by Michael Axinn

Here are a few do's and don'ts to enable video producers to create a compelling highlight reel to show clients.

What is a video highlight reel?


A highlight reel is a compilation of clips from the videos you've produced that best represents the work for which you expect to be hired. For video producers it is the most efficient way to promote your work and allows prospective clients to quickly assess your capabilities.

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Media Training For Great Corporate Videos– Part 2: The Video Shoot

Written by Michael Axinn

Lights, camera, but wait! Before you say “action,” you need to be sure you’ve set up the conditions for filming in a way that best serves your non-professional presenter. A video set, even a modest one, for example a cubicle in a corporate office, can be an exciting place. And making a video should always be treated as a genuine occasion. Use that excitement to bring out the best in your presenter, but don’t stress them out with petty details. Take care of everything you can before bringing them to the set. Use a stand-in to work out lighting, framing, and sound levels. Lastly, make sure you’re familiar with all the talking points and product attributes.

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Media Training For Great Corporate Videos – Part 1: Preparation

Written by Michael Axinn

At One to One Box, we love making videos with real people. That's because we know there's no one better suited to deliver your company's core message than your leadership and the people who work there.

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Visual Storytelling for Marketers

Written by Michael Axinn

Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now. Contemporary filmmaking, TV and YouTube offer ample evidence that we are. But as marketers, we need to do more than just tell a good story. Our stories also need to inspire potential customers to learn more and, ideally, make purchases.

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